US – Buying a Burger at Wendy’s could possibly change in the future based on the day and how busy the store is the price could be more expensive.
The new way to purchase lunch at Wendays will be a lot like Uber where the price will fluctuate during peak busy times during the day, according to the New York Post.
Prices are said to increase during heavy traffic times like Lunch and Dinner and drop in off-peak hours. To adjust to this new idea Wendys will change out its menus at the cost of around 20 million to digital to streamline price changes throughout the day.
Wendy’s says that the new pricing will change next year.
