DUBLIN, OH – In an exciting collaboration, Wendy’s is celebrating the 25th anniversary of Nickelodeon’s beloved series “SpongeBob SquarePants” with the launch of the “Krabby Patty Kollab” menu. Beginning Tuesday, October 8, fans can enjoy the new Krabby Patty Kollab Burger and the Pineapple Under the Sea Frosty at Wendy’s locations across the U.S., Canada, and Guam.
The Krabby Patty Kollab Burger features Wendy’s signature quarter-pound beef patty, paired with two slices of American cheese, fresh lettuce, tomato, pickles, onions, and a special Krabby Kollab sauce, all served on a toasted premium bun. Accompanying this is the Pineapple Under the Sea Frosty, which combines Wendy’s classic vanilla Frosty with a swirl of pineapple mango puree—a first-of-its-kind flavor innovation.
Lindsay Radkoski, U.S. Chief Marketing Officer for Wendy’s, expressed enthusiasm for the collaboration, stating, “In a world of people cutting corners, Wendy’s is known for quality in everything we do. It makes sense that two of the most iconic squares in pop culture are teaming up to bring this unique experience to life for fans of all ages.”
Wendy’s is the exclusive national quick-service restaurant partner for this promotion, which aims to bring the iconic Krabby Patty to life for fans in a way never seen before. Dario Spina, CMO of Paramount Brand Studio, noted, “The Krabby Patty Kollab marks another innovative way to continue the landmark 25th anniversary celebration of SpongeBob SquarePants.”
For those in Los Angeles, an exclusive preview of the Krabby Patty Kollab Meal will be available on October 7 and 8 through a special drive-thru experience in Panorama City. Customers nationwide can order the Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty starting October 8 at Wendy’s restaurants or through the Wendy’s app.
This partnership not only celebrates a cultural milestone but also highlights Wendy’s commitment to quality and innovation in the fast-food industry.
