US – Pop tarts are launching a new mash-up pop tart mixing two favorite breakfast foods.
Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will feature a cinnamon apple filling and a frosted exterior dotted with orange and green sprinkles.
“We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods,” said Heidi Ray, senior director of marketing, at Portable Wholesome Snacks. “With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering.”
The Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will be available nationwide starting in April.