Ohio-based entrepreneur Brandon Schlichter, known for his popular social media presence, is making headlines in Illinois after acquiring H.C. Anderson Roofing Company in Rockton. The story, originally reported by the Rock River Current, highlights Schlichter’s expansion into the local roofing industry and his positive outlook on the region’s economic potential.
Schlichter, who boasts millions of followers on YouTube and TikTok, was initially skeptical of Rockford after coming across a YouTube video that criticized the area. However, his visit told a different story. “Yeah, I see some rundown buildings, but I also see huge investment potential,” Schlichter said.
The acquisition of H.C. Anderson Roofing Company, which has served businesses across Illinois and Wisconsin for over 26 years, marks another step in Schlichter’s entrepreneurial journey. With major local projects already under the company’s belt, Schlichter sees limitless opportunity for growth in the region.
A social media team records some of his activities with the company throughout the day. Schlichter said he hopes the workers benefit from the social media attention. His large following can help give workers credit for tough labor that often goes unheralded, he said. “It would be nice to give them the spotlight and the attention because they deserve it as much as anybody else does,” Schlichter said. “These guys work really hard, and I would just love it for their kids to be able to watch their dad on YouTube and say my dad is a YouTube star.”For more details on Schlichter’s investment and his plans for H.C. Anderson Roofing, read the full story on the Rock River Current website.
