CAMBRIDGE, OH – Wendy’s has made another bold marketing move in its home state of Ohio, placing eye-catching billboards directly above a McDonald’s location. Known for their edgy social media presence, Wendy’s has taken their competitive spirit to new heights, literally.
The first billboard, spotted by Genoriggsriley, reads, “Don’t make a McStake, we’ll see you in half a mile.” The second billboard features Wendy’s iconic logo with its eyes staring down at the McDonald’s below, adding an extra layer of rivalry.
The billboards quickly went viral, with one commenter suggesting, “Wendy’s should add ‘Our Frosty machine works,'” referencing McDonald’s frequently broken ice cream machines. Another commenter noted, “My local Wendy’s has ads up with their breakfast that says ‘McEmployees start their mornings here!'”
@genoriggsriley This is by far one of the best marketing tactics i have ever seen #marketing #wendys #mcdonalds #billboard #ohio
♬ original sound – Geno Riley
Wendy’s continues to push the envelope with its clever and competitive advertising, keeping the fast-food wars lively and entertaining.
