CIRCLEVILLE – Yuengling Brewery the oldest American brewery is calling out Anheuser Busch for their new look.
Anheuser announced on January 18 a, “new look to further bring to life the company’s purpose, Anheuser-Busch today unveiled an updated visual expression of its iconic logo. The new-look is equal parts inspiration and aspiration – respecting the company’s proud heritage while looking forward to its bright future. The “A&Eagle,” one of Anheuser-Busch’s most distinctive assets, is now rendered in a dynamic gold color that mirrors the golden hue of beer and barley, the cornerstones of Anheuser-Busch’s business. The eagle is now facing to the right and firmly in flight, boldly gazing into the future.”
“We’re writing the next chapter for Anheuser-Busch, which is built on a foundation of consumer-centricity and a commitment to innovation. For us, innovation is about the ‘what’ and the ‘how’ – not only when it comes to products and brands, but also capabilities, technology, partnerships, and community impact,” said Brendan Whitworth, CEO, Anheuser-Busch. “We have the opportunity to accelerate our momentum and positively impact even more people, and this evolution of our visual identity helps reflect the ongoing transformation of this great company. I’ve never been more confident that our best is yet to come.”
It didn’t take Yuengline brewery less than 24 hours to call out the logo and put it side by side on Twitter. The iconic beers logos look eerily similar in type text and the signature eagle, which the oldest beer mentions with, “nice eagle.”
It didn’t take long for fans to call them out also Papa graceless says, “Nice original logo” along with others who are calling out the company for copying.
